Brand Assets
Learn About the Wultra Brand and Download Company Logos
The Logo
Full Logo
Use full logo as a default, the preferred version for most of the use-cases is the one with the black background. The white background version is the best for print.
PNG Format
SVG Format
Square Logo
Use square logo in contexts where smaller, more visual format works the best, such as app icons, social media profile pictures, cutouts, hats or badges. The white background version is the best for print.
The Fonts
We believe that simple fonts with clean lines work the best. We also believe that using a font family that is open and freely available simplifies many things. This is why we use the Source Sans Pro font by Paul D. Hunt.
For a regular text, we use the "light" (300) weight. We use "regular" (400) weight in combination with darker color to emphasize. For the headings, we use "regular" (400) or "bold" (700) weight. Finally, the "black" (900) weight goes for the main document titles. As a general rule of thumb, we avoid using "italic" or "underline".
The Colors
The Main Brand Colors
#021B28
Main Brand Color
#053751
Secondary Brand Color
#096799
Highlight Brand Color
#0099FF
Highlight Brand Color
#AC0B66
Alert Color
Various Shades of Gray
#000000
Headings
#333333
Regular Text
#777777
#AAAAAA
#EEEEEE
#F7F7F7
Videos
Our company videos are an excellent example of branding asset usage. You can embed them on any website using the Vimeo embed, or download the source file for sharing on the social media.
Company Introduction
Use this video whenever you want to introduce Wultra as a company. Our intro video presents the company vision and broader scope of what we are about.
Recruitment Video
If you want to share HR promotions on our company, the recruitment video reel is just perfect for that! It introduces the basic principles we are built upon and it encourages people to apply for the job at Wultra.